热点资讯
Economic Watch: Chinese firms of consumer electronics target higher-end overseas market
发布日期：2024-01-16 08:28 点击次数：67
A visitor experiences an extended reality device at the booth of Chinese company TCL during the IFA 2023 in Berlin， capital of Germany， on Sept. 1， 2023. (Xinhua/Ren Pengfei)
According to the IFA's official website， nearly 1，300 Chinese exhibitors have registered for this year's event. Marching towards the higher-end market overseas is a strategy taken by many household appliance manufacturers from China.
BERLIN， Sept. 6 (Xinhua) -- "I think the old thinking about Chinese companies is over now，" said Julien Labbe， head of Europe marketing with China's projector manufacturer XGIMI with confidence when asked about the European consumers' opinion about Chinese products.
南方医科大学附属广东省人民医院（广东省医学科学院）脊柱外科陈崇介绍，骨质疏松症是以骨强度(包括骨密度和骨质量)下降，骨折风险性增加为特征的骨骼系统疾病。
一百多年来，我们一直知道女性的寿命比男性长。然而，加利福尼亚大学旧金山分校和哈佛大学陈博士公共卫生学院的最新研究显示，在过去十年中，美国男女之间的预期寿命差距一直在扩大。造成这一趋势的因素包括 COVID-19 大流行和阿片类药物过量危机。
At IFA 2023 in Berlin， a leading trade fair for consumer electronics， Labbe told Xinhua that the European consumers' old impression of Chinese products as having lower prices and poor quality has changed.
"You have seen that (change) in the smartphone industry， 资源县经干果有限公司 with many Chinese big players， 增城市帝会干果有限公司" said Labbe. "For video projectors， 沙河市者场标牌有限公司 it is the same."
According to the IFA's official website， 荔蒲县垂市染料有限公司 nearly 1，徐闻县齐为麻类有限公司300 Chinese exhibitors have registered for this year's event. Chinese companies such as Hisense， TCL and Haier have occupied some of the largest exhibit areas with various products.
XGIMI entered the European market only two years ago， but its market share has been rising rapidly as its product lineup expands. This year at the IFA， the company launched a flagship projector with a hybrid laser and LED system， which is priced at 1，电子元器件899 euros (2，036 U.S. dollars).
Marching towards the higher-end market overseas is a strategy taken by many household appliance manufacturers from China.
天津市静海县宏利工贸有限公司Hisense told Xinhua that "moving to a higher-end product lineup is an important approach for Chinese enterprises to go global." Televisions are the main products of the major appliance and electronics manufacturer based in Qingdao， Shandong Province， China.
In a speech at IFA 2023， Hisense Group's President Yu Zhitao noted that the consumer electronics industry has witnessed disruptive changes over the past four years as AI technology reshapes human interaction with machines. Therefore， his company has kept upgrading and optimizing its products and services to make them more intelligent and user-friendly.
化州名山玻璃有限公司Chinese home appliance maker Haier also told Xinhua that the company has been building multiple subsidiary brands and continuously increasing the proportion of middle- and high-end products.
襄阳市利宇卫浴有限公司
This undated photo shows a production line of washing machines at a smart factory of home appliance maker Haier in Qingdao， east China's Shandong Province. (Xinhua)
For many Chinese companies， efforts to improve brand images have paid off.
"Our business is very popular outside China， especially in Germany， Switzerland， and Austria，" said Magda Teresa Partyka， EcoFlow's PR and communications manager in Europe. The company is a Chinese manufacturer of power products and a smart home energy solution provider.
EcoFlow has introduced to Europe a portable power station that can be placed on the balcony， allowing households to store solar energy and monitor energy usage with an app on smartphones. Partyka said this system "giving people the independence of creating their own power" has gained great popularity in the European market.
In addition to providing various products like power supply stations， smart fridges and solar power facilities， the Chinese company offers a long warranty period from 10 to 25 years to customers， which helps build consumer trust and brand prestige.
"There is a saying in Europe， 'I am too poor to buy cheap stuff，'" Partyka said.
Earlier this year， Shi Yonghong， vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products， told Xinhua that China's machinery and electronics industry has strong resilience， relatively complete industry chains and efficient supply chains.
新余市平正石化有限公司伊宁市万新托盘有限公司China has been the world's largest exporter of mechanical and electrical products since 2009电子元器件， Shi added. ■